National Beer Wholesalers Association

Nature of Work

  • Board of Directors Retreat
  • Stakeholder Research
  • Development of Strategic Plan
  • Strategic Planning & Facilitation


Consulted and directed all aspects of a multi-year strategic planning initiative for the National Beer Wholesalers Association (NBWA). This effort included primary research and personal interviews with NBWA board of directors. It also included facilitation of an offsite planning retreat for the board of directors and a similar retreat for executive staff members. Gallagher also authored the written strategic plan and suggested timeline for the organization.


Using the plan facilitated and written by Gallagher Consulting, NBWA continues to gain influence among regulatory bodies, and is effectively pursuing an aggressive course to advance the interests of beer distributors in the United States.


Annie facilitated a strategic planning initiative with our board and staff leadership. It included an offsite planning retreat with some of the brightest and most influential leaders in the industry. With an effective and efficient focus, she guided us through a session of discussing some difficult topics that generated valuable debate. Her understanding of trade associations and skill for mediating were driving forces behind the ground we covered. We left the retreat with a clear plan of action thanks in large part to Annie. She's a brilliant facilitator and produces real results.

— Craig A. Purser | President & CEO

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