Nationwide Insurance Foundation
Nature of Work
- Market research
- Focus groups
With more than $157 billion in statutory assets, Nationwide is one of the largest financial services companies in the world. Nationwide Foundation wanted to keep a pulse on the viewpoints and values of its employees in relation to philanthropy, assuring their giving mirrored the values of employees across the country.
Gallagher Consulting designed and conducted focus groups of Nationwide employees throughout various offices across the U.S. to gain keen insights on the overall charitable giving mission.
This custom program helped guide their philanthropic strategy and raise overall awareness of the Foundation. Nationwide continues to be recognized nationally and locally in the communities it serves as one of the most charitable companies in the United States.