Longwood Gardens

Nature of Work

• Conducted summit for acclaimed scholars in horticulture & sustainability
• Retreat planning & facilitation
• Compilation of summit findings
• Stakeholder Research

Action

Longwood Gardens is a nonprofit organization located in the Brandywine Valley region in Pennsylvania. It has an annual operating budget of $50 million and welcomes more than 885,000 guests to its 1,050-acre display garden and four-acre Conservatory each year. Gallagher developed, planned and implemented a three-day retreat for Longwood’s Visiting Committee of industry experts as part of the organization’s planning and development process. The professors, who were hand-selected by a committee of international experts, spent three days onsite and studied issues such as sustainability, clean environments and the future trends of the industry. Gallagher conducted the retreats and helped compile a final report which was disseminated to trade media and industry stakeholders.

Gallagher conducted research with internal and external stakeholders to measure perceptions about various aspects of the organization and the industry to provide additional foundational knowledge to the process. The final report was developed and presented to the Longwood Board of Trustees.

Result